Monday, April 14, 2014

All About Corporate Art Collections

By Anita Ortega


If one would go to a very large office, he would usually notice that there are a lot of paintings or other forms of artworks that are used there as decorations. Now one would usually wonder why a company would spend a lot of dollars on things like these. Now they do not know that behind these corporate art collections, there are deeper reasons as to why corporations would hold these things.

Now if this is the only reason that corporations would collect artworks from painters, then many people would see this practice as a very frivolous activity that is hardly worth the money. Many corporations would actually spend thousands of dollars in buying specific artworks for their office. However, what many do not know that to an executive, the artwork is more than just the image.

Now as stated above, the main reason would be to have a good image for the people visiting the office. If one owns a corporation, he has to definitely make sure that the corporation exudes classy vibes that would definitely leave an imprint in the minds of the public and visitors in the office. It is for this reason that they buy expensive paintings so that they can project to the public that they are a classy and professional entity that people can trust and respect.

Now another very important reason as to why there are artworks on the walls of big offices is that the people would want the visitors to feel right at home. Psychology studies would state that paintings actually do have a very calming effect on people who are looking at them. So when a visitor would come into the office to wait for an appointment, he will actually feel relaxed after looking at one of the paintings there.

Not only the visitors will feel more at home with the paintings but even the workers will as well. There have been some actual findings that state that artworks actually have a calming effect on the brain that would bring out positivity in a person. This in turn will help the workers become more productive in the office.

Now stress is one thing but overall brain function is another thing. Other studies have shown that art not only has a calming effect but it also has a stimulating effect on the brain. Because the brain is more stimulated after looking at art, the brain tends to now become more creative, innovative, and more efficient in work.

Now aside from helping themselves, the corporations are also helping cultures by showcasing their paintings. Now each painting comes from a different county and would carry the culture of its respective country. By showcasing these paintings or artworks in their offices, the corporations are actually promoting the culture of the respective country.

By doing this, the corporation is also promoting art in general. Since many people today are not familiar with great artworks, the corporations are doing the art community a big favor by showcasing paintings. That way, more and more people will be more aware of paintings and will appreciate them more.




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